BEHIND THE CURTAIN ABOVE THE NOISE
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We bring our customers the same capabilities typically only available through the world's largest advertising agencies. By connecting Madison Ave to Main Street we provide local and regional clients greater transparency in the digital space. Whether you’re in need of more effective search and social strategies or simply looking for more efficient ways to buy digital media our team is here to help.

Marketing doesn’t have to be complicated. Visit our capabilities page to learn how.

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capabilities

(Hover over each section in the below image to learn more)

Branding
Are you an identifiable brand in your market? Are your advertisements’ breaking through the clutter? Is the content that surrounds your marketing message molding the way consumers view your company? We make sure your message is delivered in a clear manner, to the right audience, at the right time. This motivates the consumer and creates customer loyalty. Below you’ll find our take on some of the most well know outlets.
TV
Television has changed significantly over the past few years. With the emergence of hundreds of new channels as well as time shifted viewing habits, choosing the right environment can be difficult. Our team has worked in both cable and broadcast television and can help your business reach the right audience to brand your product effectively.
Out Of
Home
Outdoor helps keep your brand top of mind throughout the purchase decision process. With out of home technology evolving to digital platforms, messages now can become more tailored, effective, and time sensitive.
Radio
Radio is most effective when the correct frequency, dayparting, and message are being used. Our deep-rooted relationships extend to almost every DMA in the country allows us to drive the best value for our customers.
Online
Publishers
Showing your product in the right environment can connect with the target emotionally and establish credibility. Working with publishers to ensure the placement of our advertisements is in line with our overall marketing strategy is important.
Audience
Are you taking full advantage of the targeting capabilities possible through digital advertising? Our team uses today's most cutting edge technology to find and deliver marketing messages to your specific customers'. Below are some of the capabilities we're most excited about.
SEM
Over the past decade search engine marketing has become a staple of many marketing campaigns. In addition to our proprietary bid strategies, we offer customers a holistic view of their conversions. This includes demonstrating how search performed in concert with display and online video.
Online
Video
The gap between digital and traditional advertising is continuing to narrow. Consumers now are accessing video content on the best available screen at the moment. We help our clients take advantage of reaching their audience in a multi-screen world.
Trading
Platform
Digital Media has changed the way advertising is bought and sold. We have access to all major ad exchanges, including private marketplaces. Our relationship with data providers allows for the most granular targeting within the marketplace today.
Playlist
Radio
Be part of a personalized listening experience with the power of site, sound, and precision targeting. This ensures results that go beyond one dimension. Get the benefits of radio with the reporting of online.
Analytics
Strong analytics are essential to successful marketing campaigns. We offer solutions that are both transparent and provide meaningful business intelligence. It’s much more then just providing data, it’s about providing the insights that will deliver stronger ROI.
Ad
Serving
By acting as our own ad server, we provide clients a single picture of how all of their digital media is working together. This includes display, video, mobile, and search ads reported in one unified console.
Real time
reporting
Keeping your finger on the pulse of digital campaigns is essential to driving the best results. Our reporting dashboard allows clients 24/7 access to their campaign analytics.
My
Customer
Match
Imagine you could use your own CRM data or Direct Mail Lists to find audiences online. Our customer matching solution allows our clients to do just that! This enables direct communication with your most valued customers or prospects.
Optimization
One of the major benefits of online advertising is real time reporting. If something isn’t working why wait to change it. Using agreed upon KPI’s, we optimize your schedule as it is running. This eliminates wasteful spending and increases ROI.

capabilities

Branding

Are you an identifiable brand in your market? Are your advertisements’ breaking through the clutter? Is the content that surrounds your marketing message molding the way consumers view your company? We make sure your message is delivered in a clear manner, to the right audience, at the right time. This motivates the consumer and creates customer loyalty. Below you’ll find our take on some of the most well know outlets.

Television has changed significantly over the past few years. With the emergence of hundreds of new channels as well as time shifted viewing habits, choosing the right environment can be difficult. Our team has worked in both cable and broadcast television and can help your business reach the right audience to brand your product effectively.

Radio is most effective when the correct frequency, dayparting, and message are being used. Our deep-rooted relationships extend to almost every DMA in the country allows us to drive the best value for our customers.

Outdoor helps keep your brand top of mind throughout the purchase decision process. With out of home technology evolving to digital platforms, messages now can become more tailored, effective, and time sensitive.

Showing your product in the right environment can connect with the target emotionally and establish credibility. Working with publishers to ensure the placement of our advertisements is in line with our overall marketing strategy is important.

Audience

Are you taking full advantage of the targeting capabilities possible through digital advertising? Our team uses today's most cutting edge technology to find and deliver marketing messages to your specific customers'. Below are some of the capabilities we're most excited about.

Over the past decade search engine marketing has become a staple of many marketing campaigns. In addition to our proprietary bid strategies, we offer customers a holistic view of their conversions. This includes demonstrating how search performed in concert with display and online video.

The gap between digital and traditional advertising is continuing to narrow. Consumers now are accessing video content on the best available screen at the moment. We help our clients take advantage of reaching their audience in a multi-screen world.

Digital Media has changed the way advertising is bought and sold. We have access to all major ad exchanges, including private marketplaces. Our relationship with data providers allows for the most granular targeting within the marketplace today.

Be part of a personalized listening experience with the power of site, sound, and precision targeting. This ensures results that go beyond one dimension. Get the benefits of radio with the reporting of online.

Social

Perhaps the most intimate way for a business to be able to interact and intertwine itself into the tapestry of the consumer's life. With this power comes great responsibility to keep this conversation meaningful and relevant. We can show you how to make the most of this direct interaction with your audience.

Grow the scale of your marketing efforts by integrating your business with a highly active audience and be part of their social landscape in a meaningful way. Target consumers based on their social behavior.

Keep the conversation going by engaging users in a one on one environment. Extend the reach of your media efforts by controlling how consumers behave with your brand.

Establish your business as a thought starter and expert in your field. Showcase and introduce your brand through targeted ads to millions of active business professionals and organizations.

Your reputation is more important than ever with consumers having multiple outlets to convey their experience. Moments before a consumer is about to make a purchase decision, reach them with compelling content that leads them directly to your business.

Analytics

Strong analytics are essential to successful marketing campaigns. We offer solutions that are both transparent and provide meaningful business intelligence. It’s much more then just providing data, it’s about providing the insights that will deliver stronger ROI.

By acting as our own ad server, we provide clients a single picture of how all of their digital media is working together. This includes display, video, mobile, and search ads reported in one unified console.

Keeping your finger on the pulse of digital campaigns is essential to driving the best results. Our reporting dashboard allows clients 24/7 access to their campaign analytics.

Imagine you could use your own CRM data or Direct Mail Lists to find audiences online. Our customer matching solution allows our clients to do just that! This enables direct communication with your most valued customers or prospects.

One of the major benefits of online advertising is real time reporting. If something isn’t working why wait to change it. Using agreed upon KPI’s, we optimize your schedule as it is running. This eliminates wasteful spending and increases ROI.

Team2

Our leadership team shares a core belief that with the proper direction, advertisers of any size can have a success in the digital landscape. We welcome the opportunity to share our ideas with your business.

Leadership

David Hassard Co-Founder / Strategy Dave has natural curiosity and passion about the future of advertising. With a background in both digital and traditional media, he is continually searching for innovative ways to bridge the power of branding mediums, with the efficiencies of digital marketing. In his current role, Dave is responsible for product development and strategic planning. Prior to founding Electric Symphony Media, Dave spent 12 years working for Time Warner Cable Media (TWC). While at TWC he oversaw digital sales and new products for the New York City Region. It was in this position he became versed in programmatic buying and the addressable video marketplace. He earned a BA in Communications from Clemson University.

Aaron Shapiro Co-Founder / Operations Since entering the marketing world Aaron was drawn to analytics and the optimization of media campaigns. With the amount of data and platforms available today the advertising world is an exciting and complex environment. In his current role Aaron is responsible for the day to day management of clients and campaigns. He also evaluates and integrates new products in order to keep ESM clients ahead of the pack. Prior to Electric Symphony Media, Aaron worked at Clear Channel, and Time Warner Cable managing direct and agency accounts. He earned a BA from American University.

Pat Carroll Co-Founder / Sales Pat has expansive knowledge of the automotive, retail, and entertainment segments. Previously he managed sales at Time Warner Cable Media with responsibilities including conducting strategy and executing media plans for agencies and direct clients. Pat began his career in the Hartford/New Haven market where he gained five years of mid-market experience working for the local ABC affiliate. He then moved to the New York market selling both spot cable and interactive products before moving into management. He earned a BA in Mass Communications from Quinnipiac University.

Dave Dellinger Creative Director With a keen sense for design and a passion for developing and enhancing brand identity, Dave's experience across multi-platform campaigns is vast. As a lead designer at the United States Tennis Association, he currently oversees the conceptualization of digital, social, and print campaigns for the organization's key initiatives. Prior to joining Electric Symphony Media, Dave has worked for various design agencies focusing primarily on packaging, print and digital design. He earned a BFA in Graphic Design from The University of Tampa.

Sarah Burton Director of Sales With a background in both advertising and politics, Sarah has mastered the art of translating customer needs into effective marketing strategies. As Director of Sales, she oversees business development and new customer relationships. Sarah has extensive experience in both traditional and digital media, as well as public relations and crisis management. Prior to joining Electric Symphony Media, Sarah served as Communication Director for the Kentucky Senate President’s Office and most recently as an Account Executive with Hearst Television. When not at work she can be found cheering for her beloved Louisville Cardinals with her husband Jay and daughter Nora. She earned a BS in both Public Relations and Political Science from Murray State University.

Kristen Regenold Group Account Director Kristen brings a wide range of experience in Account Services with a background in both the Education and Healthcare industries. She has a unique ability to understand the big picture, while meticulously paying attention to the details that make clients' campaigns a success. As Group Account Director, she oversees customer relationships and strategic account planning. Prior to joining Electric Symphony Media, Kristen worked at ALSAC/St. Jude Children’s Research Hospital and most recently as an Account Manager at Sullivan Branding in Memphis, TN. Kristen hails from one of the smallest towns in Kentucky, where she learned to hunt, fish, and drive a tractor. When not at work she can be found spending time with her husband Mike, and their newborn son Rhett. She has a B.S. in Marketing and Public Relations from Murray State University.

Mac Lawless Senior Financial Analyst Mac is a master at putting the pieces together. As Senior Financial Analyst, he is a critical advisor in both operations and fiduciary matters. Mac has a strong background in logistics and resource management. He relies on this experience in his role at Electric Symphony Media where he supports asset acquisition and balance sheet management. In addition to his advisory role with ESM, Mac also serves as Vice President of Corporate Housing Systems a Dublin, OH based company. He earned a B.S.B.A in Transportation & Logistics from the Fisher College of Business at The Ohio State University.

Meet Our Players

News

10.21.2019

Rubicon Project Buys Header Bidding Tech Startup RTK.io For $11 Million

Rubicon Project acquired header bidding management and analytics platform RTK.io for $11 million in cash on Monday. The plan is to integrate RTK.io’s tech and analytics functionality into Rubicon Project’s Demand Manager product by the first half read more..

10.21.2019

DTC Cleaning Brand Truman’s Is Humanizing A Sleepy Category

When direct-to-consumer cleaning startup Truman’s launched seven months ago, it didn’t just set out to disrupt the way cleaning companies make and distribute products. Its underlying goal was to humanize the category by creating a direct connecti read more..

10.21.2019

Why The Streaming Wars Mean Higher Prices For TV Ads

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jay Friedman, president and partner at Goodway Group. As anyone who sits through an upfront discussion with a TV rep wil read more..

10.21.2019

Oracle's Mark Hurd Dies At 62; AT&T Receptive To Investor Concerns

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP Mark Hurd Mark Hurd, former co-chief of Oracle and CEO of Hewlett Packard, died Friday at age 62. Hurd and co-CEO Safra Catz were put in charge of Oracle about f read more..

10.18.2019

Xandr Buys Linear SSP Clypd, Extending Broadcast Reach Beyond AT&T

Xandr on Friday acquired the linear TV supply-side platform Clypd, its second acquisition since AT&T bought AppNexus and launched the data-driven advertising group last year. Terms of the deal were not disclosed. Clypd had raised about $31 millio read more..

10.18.2019

Martin Sorrell Vs. Glen Hartman: What Exactly Is A Holding Company, Anyway?

Martin Sorrell went on the attack in a fireside chat with Accenture Interactive senior managing director Glen Hartman. The S4 executive chairman fixated on Accenture’s operating and incentive structure and how much autonomy creative agencies mainta read more..

Blog

01.07.2018

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06.11.2017

On Spyphonetols.com spy phone locator software free

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05.11.2017

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Clients

Carriagehouse
Globalstrategygroup
Grit
Faundation
Palace theater
Lynch Toyota
The grand prospect hall
Smile Maker
Motorsports Nation
Envelopperink
Cadillac
TommyCar
RedHorse
Haymond Law
Synergy Rehab
Academy Di Capelli